The keto diet consists of a low-carb, high-fat diet, according to Harvard Health The diet relies on ketone bodies, a type of fuel that the liver produces from stored fat. USA TODAY reached out to social media users who shared the post for comment. 'Shark Tank' judges did not endorse a keto diet pill, according to two of the show's judges, nor has such a product even appeared on the show. This post generated more than 680,000 views in less than six months.Īnother post shared on May 13, 2020, promoting what it dubbed 'Shark Tank Keto Pills' received more than 3,800 views in less than a year. you will be different every day! Why Every Judge On Shark Tank Backed This Product!' In a video shared to Facebook on March 14, the One Shot Keto diet pills are pictured, with the caption '1 tablet at 9 p.m. Several variations of this ad have popped up over the years, with more than one keto diet pill brand being promoted. 9, 2018, with the caption 'Purefit Keto Shark Tank Official Product.' Trying to lose weight? An array of social media ads claim a keto diet pill purportedly endorsed by judges on the business reality show 'Shark Tank' is the answer you are looking for.Ī Facebook page called Purefit KETO shared an ad on Aug. It was tweeted by Greiner Apafter she invested in Pricetitution, a card game.The claim: 'Shark Tank' judges backed a keto diet pill The images in the Facebook ads purporting to show Greiner holding a bottle of One Shot Keto have also been manipulated.ĪFP Fact Check performed a reverse image search to obtain the original, unaltered photo. While many products claim to have been on ‘Shark Tank,’ that is not always the case.”Īn attached video includes an “example scam ad” in which the show’s judges are pictured in a digitally altered image with bottles of Super Keto Booster and the words, “as seen on Shark Tank.” “The Internet has become overrun with advertisements featuring products allegedly endorsed by ‘Shark Tank’ or the Sharks. The list does, however, include nui, a cookie related to the keto diet that was featured in season 10 episode six.Ī blog post published Maon the show’s website warns that: One Shot Keto is not among them, nor is any product containing the name “keto.”

The show’s website provides a list of products that have appeared on the program, as of March 12, 2020. It features aspiring entrepreneurs trying to convince the sharks to provide funds in hopes of backing a successful idea. Screenshot from entries in the Facebook Ad Library, taken March 22, 2021ĪBC’s Emmy award-winning “ Shark Tank” has been on air since 2009. The attorneys for ‘Shark Tank’ vigilantly pursued them but they constantly change their urls and identities making them very difficult to catch,” Corcoran said in a statement emailed to AFP by her executive assistant Emily Burke.Ī search of Facebook’s Ad Library for the headline, “why every judge on shark tank backed this product” shows several ads - including some for One Shot Keto - that Facebook said were taken down for not carrying a required disclaimer label. We never heard of them until they used our faces in their fake ads online. “Not one of my fellow Sharks endorse Keto. “The Keto diet pill ads are totally fictitious and so many good people are falling for them,” said Barbara Corcoran, one of the “sharks,” or tycoons, who serve as judges and investors on the show. The tablets shown in the Facebook ads have no affiliation with any of the “Shark Tank” panelists. Additional information about it is available here and here.

Keto is a high-fat, low-carb diet that has been used for weight loss, but carries various risks.

Similar ads referring to One Shot Keto can also be found on Facebook here and here while others, including here and here, make similar claims about Shark Tank endorsement without naming diet product in the video.

Screenshot of a Facebook ad, taken March 19, 2021

One shot keto shark tank